Independent go to market consultant

A Go to Market Consultant Who Proves the Plan with Real Buyers

Get a clear go-to-market plan in three weeks, then see it tested with email and LinkedIn outreach to your ideal buyers, with every interested reply booked as a call.

  • 3-week Strategy Sprint
  • Senior consultant, no hand-offs
  • Email and LinkedIn execution
One buyer, two channelsSequence running
  1. in
    Day 2 · LinkedInConnection request
    Accepted
  2. in
    Day 6 · LinkedInMessage: worth a quick call?
    Replied
Reply on LinkedIn"Timing's good, we're planning Q1. Free Thursday?"Head of Growth · B2B software
Example sequence for one buyer. Timing and channels are tuned per campaign.

Working with a go to market consultant

Senior thinking, without the agency layers

When you hire a go to market consultant you want the senior person, not a junior account manager. You get the consultant who wrote the plan on every review call.

Behind that sits a small delivery team that builds the lists, runs the inboxes and handles replies, so the consultant's time goes on what the results mean.

  1. 01

    Week 1

    Interviews, won-deal analysis and a look at your current pipeline.

  2. 02

    Week 2

    Your ICP, market size and positioning, written down and agreed.

  3. 03

    Week 3

    Messaging and a channel plan with targets you can track.

  4. 04

    Then

    Optional: we run the email and LinkedIn programme that tests it.

How it works

From plan to pipeline in five steps

Strategy first, then the channels that carry it to market. Here's what happens and when.

  1. Week 101 / 05

    Diagnose where pipeline comes from today

    We look at your wins, losses and current pipeline to see which buyers actually close, how long it takes and where deals stall.

    • Won and lost deals reviewed
    • Buyer patterns found
    • Sales cycle measured
    • Quick wins listed
    ToolsHubSpot
  2. Weeks 2–302 / 05

    Write the go-to-market plan

    Your ideal customer profile (ICP), market size, positioning, messaging and channel plan, written down in a document your whole team can use, and agreed with you before anything goes out.

    • ICP and TAM
    • Positioning and messages
    • Channel plan
    • Targets you can track
    ToolsApolloClay
  3. Weeks 2–403 / 05

    Build the channels

    Outreach domains and inboxes warmed up, LinkedIn profiles ready, and verified lists built for each segment in the plan.

    • Email infrastructure
    • LinkedIn profiles
    • Segmented lists
    • CRM connected
    ToolsGoogle WorkspaceMicrosoft 365
  4. Weeks 4–804 / 05

    Launch to the market

    Email and LinkedIn sequences go live segment by segment. Every reply is handled the same day and interested buyers are booked onto your calendar.

    • Segment-by-segment launch
    • Email + LinkedIn
    • Calls booked for you
    • Weekly report
    ToolsInstantlySmartlead
  5. Month 3 onwards05 / 05

    Learn and expand

    We compare segments and messages, move budget to what books calls, and take the plan into new verticals or regions when you're ready.

    • What works, scaled
    • New segments and regions
    • Monthly plan review
    • Messaging refreshed
    ToolsClayHubSpot

Tools behind every launch

Calculator

What could a go-to-market push be worth?

Based on real email campaign results; LinkedIn adds to it. Move the sliders to match your business.

10,000
5,00060,000
$10,000
$1,000$1,000,000
60%
30%95%
20%
5%80%
  1. Emails sent30,000
  2. Replies600
  3. Interested leads24
  4. Sales calls booked7
  5. Calls that happen4
  6. New customers a month0.8
Customer value won each month$8,000On the Launch plan ($4,500/month)

The maths: 2% of emails get a reply → 4% of replies are interested (0.08% of emails) → 30% of those book a call → your show rate → your close rate.

That is about 1 positive reply per 1,250 emails and 1 booked call per 4,200 emails. Not every booked call happens, so set your show rate too. Each lead gets up to 3 emails. Figures are monthly, once campaigns are running, and rounded down. Your results depend on your market and offer.

What you get

Strategy and execution in one plan

A plan on paper is only half of go-to-market. We also run the channels that carry it.

Pricing

Go-to-market plans that include the doing

Every plan includes the same team, the same process and both channels. You choose how many buyers we reach each month.

Not ready for a plan?

GTM Strategy Sprint

Three weeks to a written go-to-market plan: ICP, positioning, messaging and a channel plan you keep. Credited against your first month if you go on to a plan.

Prices in US dollars, billed monthly. 3-month minimum, then month to month.

FAQ

Questions we get asked a lot

Why hire a go to market consultant instead of an agency?

A consultant owns the thinking: who to sell to and why. We also bring an outbound team, so you get the consultant's plan and an agency's output without managing two suppliers.

Can we just buy the plan?

Yes. The Strategy Sprint is a stand-alone three-week project for $5,000. If you continue onto a monthly plan, the fee is credited against your first month.

What industries do you know?

We work with B2B companies that sell considered purchases: services, software, manufacturing, logistics, healthcare suppliers and similar. If your buyers are businesses and there are thousands of them, we can help.

Will outreach hurt our domain or our LinkedIn?

No. Emails go from separate domains registered only for outreach, so your company domain is never used, and every inbox is warmed up first. On LinkedIn we keep daily activity well inside the platform's limits and write like a person, not a bot.

Do you guarantee a number of meetings?

No, and be wary of anyone who does. Results depend on your market, your offer and your sales process. We commit to the work: the agreed number of buyers reached every month, messages tested and improved, and every interested reply booked in for you.

How long do we need to sign up for?

Three months to start. That's how long it takes to test angles properly and see reliable numbers. After that it continues month by month.

Who we work with

Who our go-to-market work is for

We do our best work when the market is big enough and someone is ready for the calls.

A good fit

  • You sell to other businesses (B2B)
  • Your company makes at least $1 million a year in revenue
  • Your average customer lifetime value is at least $3,500
  • There are 10,000+ potential buyers in your market
  • Someone on your team can take calls soon after they're booked

Not a fit

  • You sell to consumers or a low-cost self-serve product
  • Your annual revenue is under $1 million
  • Your average customer lifetime value is under $3,500
  • Your market has fewer than 10,000 possible buyers
  • No one is available to take and follow up on sales calls

Book your free strategy call

Tell us a little about your business. We'll look at your market and who you sell to, then come to the call with what a go-to-market push could realistically do for you.

  • 30 minutes, no obligation
  • A realistic view of your market size
  • We reply within one business day

Have a question first? Send us a message

Fergal Byrne

“After 16 years in B2B marketing, cold email is currently the fastest way I know to get in front of the right buyers. When done right, it books qualified calls within weeks.”

Fergal Byrne, Founder

Connect on LinkedIn